In this episode, John and Kelly talk about the idea that people can frustrate you. This episode John explains something that happened in the state of Texas recently that really frustrated him. The state legislature impeached the Atty. Gen. But in the trial, he was acquitted. Despite the evidence being overwhelming that he was corrupt. John talks about how the level of enlightenment of some people can be so frustrating. John mentions that everyone is a function of their genetics coupled with what has come into their consciousness

In this episode, John and Kelly talk about the idea that there is a human energy crisis. Created by negative self talk and self-inflicted stress. This topic comes from the best-selling author Jon Gordon. Who is the Godfather of positivity and has an organization called Positivity U. As the mental coach for the University of Texas 18 head coaches, John shared this content from Jon Gordon with them. And one of the things that Jon Gordon said that was powerful was that people need to evaluate their thoughts. And examine if their thoughts are true or not true. Often times negative thoughts are not true.

In this episode John and Kelly talk about how important it is in marketing to identify the emotional hook with your customers. This is absolutely the most important thing you must do in marketing. Everything flows from there. Kelly talks about recently getting a big client. She discusses the emotional hook that landed the whale. John then talks about the emotional hook with regards to Think it Be it. He first asked people if they are a high achiever. This positions the customer for what’s to follow.

In this episode, John and Kelly talk about the idea that life is a state of mind. Therefore it’s critical to influence one’s mindset in one’s morning routine. In this episode John walks us through the various aspects of life. Your health – and how that is a state of mind regarding exercise, eating right, and sleep. How your marriage is a state of mind. Being flexible, patient, and thoughtful to your spouse. And making them feel loved and appreciated. Then career is discussed. John and Kelly pointed out that the entrepreneur is the biggest factor in any business.

In this episode, John and Kelly talk about the key things you must know in order to be a successful entrepreneur. John explained that the first thing you have to do is buckle up emotionally. Have the attitude that nobody screws me and I don’t screw anybody else. John learned this the hard way at 30 when he was launching as an entrepreneur. Some guys he was in partnership with took John’s idea and screwed him. Fortunately, John rebounded quickly and was better for learning that lesson.

In this episode John and Kelly talk about how the human mind works. John mentioned that is surprising how many people saw their life around once they understood how the human mind works. As an example, Tom Billeau of impact theory attributes his massive success to learning how the human mind works. So does Tony Robbins. As does both John and Kelly. Interesting how many people say that. And in this episode John points out that he can explain how the human mind works in under three minutes.

In this episode John and Kelly talk about how success comes down to tuning into reality. What is reality telling you regarding your business, your romantic relationship, your health. What is the unvarnished results you’re getting in each area of your life. So often people want to ignore what’s really happening. John talks about listening to an episode of Impact Theory. Where the host Tom Bilyeu says that reality is the most efficient way things operate. John gives the example of this regarding marriage and also regarding marketing your business.

In this episode John and Kelly talk about the concept of doing your best. In this episode you learn that when John was 40 years old, he started focusing on doing his best because he saw that was the only thing he really controlled. But his understanding of doing his best was simply getting up early each day – 5:30 AM. But once he got into his 50s, his understanding of doing his best greatly expanded. To essentially five things. Effort (getting up early), continually growing and learning consistently each week in an area that was strategic relative to what he wanted to accomplish.

When people are introduced to a new strategy to up their success, oftentimes they think it won’t work on them, and for good reason. Nothing to that point has really worked. So why should they believe the new thing is going to work? The concepts behind the Think It Be It program and the 12 minutes a day methodology are based on science, and the fact is they can work on anyone!

In this episode John and Kelly talk about how to have a great romantic relationship by rewiring your autopilot. So the right actions happen automatically without thinking. During this podcast they talk about some key behaviors that create a great romantic relationship. Such as having a weekly relationship talk with your spouse. How to make yourself “flexible, patient, and thoughtful” automatically without thinking.