The day that Kelly Hatfield interviewed John on her podcast, she became intrigued in his 12 minute a day methodology. Implementing this she received transformative results that doubled her income in just a few short months. This is Kelly’s story about her transformation and how she and John partnered in their human performance company, Think It Be It. Learn how together they teach fellow entrepreneurs how to work smarter, not harder all through the integration of science into their lives.

In this episode, John introduces the idea that you have to hear something seven times BEFORE it fully registers. This issue has come up because John relates to Kelly a situation with a couple of new clients for think it be it. John explains that the most significant thing ever learned in his life was that 95% of his daily actions and thoughts are unconscious. That was so significant because from reading think and grow Rich, he realized that his daily actions determine his success in each area of his life. Therefore if 95% of his daily actions are unconscious, if he’s not controlling his unconscious daily actions, he’s playing the game of life at 25% of his potential.

In this episode John and Kelly talk about the importance of one’s morning routine. In fact, John says that a person’s morning routine will determine their success in life. That one thing more than anything else. And he talks about the think it be it 12 minute a day technique. John and Kelly’s morning routine is simply applying the 12 minute a day technique to their respective lives. Reading the succinct articulation of their life from the life GPS template each day. John talks about how simple the concept is.

In this episode, John introduces a special guest – the legendary Jeffrey Gitomer. Jeffrey is in the speaker’s Hall of Fame and is the king of sales. Literally the king of sales. The most prolific and respected authority on selling in the United States today. John met Jeffrey when he was 41 years old. And Jeffrey gave John some great advice. Turn your car into a mobile University. Unfortunately, John didn’t immediately figure out how to do that. But a few years later, he did. By creating a system for personal growth. During this conversation between John and Jeffrey, they go over the things I wish I knew about success when I came out of college.

In this episode, John and Kelly talk about the concept of having a defined way of doing life. John opens the podcast with two questions for the audience. First, what percentage of your potential do you think you’re playing the game a life at today? Then the second question. Do you have a way of doing life? And John points out that if you don’t, as most people don’t, you’re just winging life. And the effect of that is that you live your life fear-based and reactive in light of the fact that we are all innately wired for survival. The way better way of doing life is to wire yourself for success. By rewiring your autopilot. This is based on the concept that 95% your daily thoughts and actions are unconscious, which is the foundation of think it be it.

In this episode, John and Kelly talk about how a person’s inner world determines their outer world. This topic was inspired by John listening to Tony Robbins on the impact theory podcast. In this episode John mentions that you live up or down to your identity. Most people create their identity by default. And one’s identity is determined by the stories you tell yourself. Kelly mentions that this is so closely aligned to what think it be it is all about. Which is you create your identity first on paper. Exactly the person you want to be, exactly what you want to accomplish, and precisely how you achieve your clearly defined goals. Then you feed that identity to yourself 12 minutes a day, using the think it be it template.

In this episode, John and Kelly talk about the concept of becoming more enlightened intellectually. John explains that when he looks back on his life, he sees that enlightenment came from learning things from other people. As an example, one of the first things he learned about life was from his dad. His dad was very hard-working. So John embraced the idea of being hard-working. Then when John was 19, he read the book psycho Cybernetics. Had a big impact on his self-image. Then when John was 27, he discovered his unique talent. He could take the complex and make it simple. He learned this from one of his CPA clients. Then John goes on to tell a story about when he was 41. Met with a gentleman by the name of Jeffrey Gittomer. Jeffrey taught John the power of learning from other people.

In this episode, John and Kelly talk about the concept of the perfect mindset. John is teaching one of the stars of the University of Texas basketball team think it be it. And he is creating the athlete’s perfect mindset. But this applies to anyone as well. And here are the components of the perfect mindset.

In this episode, John and Kelly talk about the concept that success is something you attract, rather than something you chase. By being the type of person that does attract success. As Kelly points out, BE then DO. John makes the analogy of someone trying to catch a butterfly. It’s very elusive. Just like success. But if you become the person that you need to be in order to be successful, you will attract success. Kelly talked about the idea of envisioning the best version of yourself 10 years from now. And envisioning what you would have accomplished. Then seeing the type of person you would need to be in order to attain that level of success. It’s a great analogy.

In this episode, John and Kelly talk about the concept of listening. The art of understanding before making the effort to be understood. Recently John interviewed the athletic director at the University of Texas for his weekly program for the 18 head coaches in the athletic department. The athletic director’s big message was that he was refining the art of really listening. It’s interesting because as the athletic director, usually he’s in the position of telling people what to do. But he has realized that to get his message across, he’s got to convey to his audience that he listens to them. And that they feel heard.