PODCAST

In this episode John and Kelly talk about how important it is in marketing to identify the emotional hook with your customers. This is absolutely the most important thing you must do in marketing. Everything flows from there. Kelly talks about recently getting a big client. She discusses the emotional hook that landed the whale....

In this episode, John and Kelly talk about the idea that life is a state of mind. Therefore it’s critical to influence one’s mindset in one’s morning routine. In this episode John walks us through the various aspects of life. Your health – and how that is a state of mind regarding exercise, eating right,...

In this episode, John and Kelly talk about the key things you must know in order to be a successful entrepreneur. John explained that the first thing you have to do is buckle up emotionally. Have the attitude that nobody screws me and I don’t screw anybody else. John learned this the hard way at...

In this episode John and Kelly talk about how the human mind works. John mentioned that is surprising how many people saw their life around once they understood how the human mind works. As an example, Tom Billeau of impact theory attributes his massive success to learning how the human mind works. So does Tony...

In this episode John and Kelly talk about how success comes down to tuning into reality. What is reality telling you regarding your business, your romantic relationship, your health. What is the unvarnished results you’re getting in each area of your life. So often people want to ignore what’s really happening. John talks about listening...

In this episode John and Kelly talk about the concept of doing your best. In this episode you learn that when John was 40 years old, he started focusing on doing his best because he saw that was the only thing he really controlled. But his understanding of doing his best was simply getting up...