The Nuances Of Our 12 Minute A Day Methodology – Life GPS Template


In this episode we discuss the nuances of our 12 minute a day methodology. Specifically the nuances about our life GPS template and how to read the template each day. What our life GPS template is is it takes all the clarity that was established in our questionnaire and makes it concise and specific. So it only takes 12 minutes a day to read and so it properly influence the subconscious mind. There’s two pages of the life GPS. The front page is the “ideal you” in the five key areas of your life. Yourself, your health, your romantic relationship, your spirituality, and your career. The visualization opens with “I am a powerful creator. I visualize/speak my desired world into existence. I’m a force of nature”. On the back of the GPS template is the improvements you want in each area of the five areas of your life. As well as your goal for the quarter in your health, in your marriage, in your career. You state the goal, the why behind the goal, the key behaviors associated with the goal, and the time frame for achieving the goal. Essentially you’re living your life quarter by quarter.

Additionally, you track your key behaviors and record your performance on the bottom of the visualization each Sunday morning.

 Regarding nuances to reading the visualization, here they are:

·      What is highlighted, you read aloud. Or whisper. What you say out loud is 10 times more powerful than what you simply think. This is based on study out of Harvard.

·      Underlined words – read them twice

·      Eliminating monotony by…

  •  On Friday Saturday and Sunday, on the back page you only read the headlines. Not everything on the back. On the front, you read everything seven days a week.
  •  On the weekends you will take what is highlighted and rather than read it aloud, on the weekends you just read that twice.
  •  If you ever lose your focus, just go back to the point where you lost your focus and start reading again.
  •  Changing your visualization. John changes his once a week because he continually sees his life deeper and deeper. Kelly changes hers probably once every three weeks. At the end of each quarter, material changes are made on the second page. You create new goals for the new quarter.
  • Listening to your visualization. Kelly actually listens to her visualization each day as well as reads it. Powerful to hear your visualization in your own voice


Foundational principle behind the daily visualization is doing what you say you’re going to do. Both to yourself and other people.

 Why the 12 minute day methodology works:

Your success is determined by your daily actions. 95% your daily actions are unconscious. Therefore your success is determined by controlling your autopilot and influencing your subconscious mind.

The subconscious mind controls your daily actions and is only influenced by repetition. That’s why reading your daily visualization, your life GPS, each day gives your subconscious mind the repetition it needs to influence your autopilot and cause the right actions happen automatically without thinking.

About the Hosts:

John Mitchell

John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k – 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

Reach out to John at


Kelly Hatfield

Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives.

She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing their leadership. Her work coaching and consulting with companies to develop their leadership teams, design recruiting and retention strategies, AND her work as host of Absolute Advantage podcast (where she talks with successful entrepreneurs, executives, and thought leaders across a variety of industries), give her a unique perspective covering the hiring experience and leadership from all angles.

As a Partner in her most recent venture, Think It Be It, Kelly has made the natural transition into the success and human achievement field, helping entrepreneurs break through to the next level in their businesses. Further expanding the impact she’s making in this world. Truly living into the power of the ripple effect.

Reach out to Kelly at


Learn more about Think It Be It at




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How do driven entrepreneurs like you and me Who want to play the game of life at our full potential actually do that? So that we met seven figures a year and experience the overall exceptional life? It's all about leveraging our most valuable asset, our brain. But how do we train our brain to actually rewire our autopilot so that all of the right actions and focus happens automatically without thinking as we create the exceptional life in business health, and our significant other relationships? These are the questions and this is the podcast that answers them. This is where your net seven figures a year freedom begins.


Welcome. I'm Kelly Hatfield. Hey. And I'm John Michell. All right, John, how are you doing today? You know, I am doing excellent. You know, I have my health, I have control of my life. What What more could I want?


I love it. You're one of the most optimistic, and just yet positive people I know. And I'm so grateful to have this force in my life, and we get to share it with everybody else. Everybody else gets to notice too about you. Right, right. Well, right back edge of what you know, today, we're going to cover something that's really interesting, the the nuances of our 12 minute a day technique, let me explain this to all our followers who do our 12 minute day technique, you know, we're constantly innovating it, and there's a lot of little tweaks that can make a big difference. And so let me explain it, essentially, you know, we create your life, GPS template, you know, that's customized to your life. And, you know, it's done by, you know, first people answer a questionnaire, and then they take that all the information they got from the questionnaire and make it concise and specific by putting it into the our template. And that live GPS template is divided into two sections. The first part, the first page is the ideal you in the five key areas of your life, your self, your health, your romantic relationship, your spirituality, and your career. So those are the five areas of your life. Then on the back, same five areas, except were defining your top three priority, I mean, we're defining the improvements you want in each area of your life. And additionally, we're going to define your goal for each of those three areas. So a goal for your career goal for your health, a goal for your marriage. And the cool thing about this is, you're living your life, quarter by quarter, because so each quarter, you're going to pretty radically change the visualization, at least you're going to change the second page of it, because that's where the goals are. So each each new quarter, first week of the new quarter, you change your visualization and come up with a new goal for career health and, and relationship. And so that's an overview of how it how it works. And then on the bottom of the visualization, you're tracking your key behaviors associated with your goals, which is, you know, foundational to holding yourself accountable. And so that's essentially how it works. But now, let's talk about the nuances of this. So the first nuance is that on your GPS template, you've got certain things that are highlighted in yellow. Well, that stuff, you're going to read loud. And the reason we do that is because the science shows that what you say out loud, has 10 times the effect of what you just think. So you're going to read that out loud. Now, one little tweak. I don't know if you've experienced this, but sometimes you're and you're reading it the first thing in the morning, as soon as you get up well, sometimes your spouse is is hanging around and you may not want to be reading it out loud. And what I do is I whispering I whisper it to myself, and and that again that accomplishes the same thing. In fact, it's sort of I don't know it's just it's sort of cool to to whisper it because it's like you're telling yourself a secret. So, I love that.


Then the other thing in there and in and we teach people how to do this is certain words you will underline and you will say those words


Words twice. Now generally, we're under only underlining words that are highlighted so that you're actually speaking them aloud. But when you see a word that's underlined, you read that twice. That's a powerful way to influence the subconscious mind. Another thing is sometimes people go, Well, what if I lose focus? Is that ever happened to you? Yeah, yep, it has happened to me, because I'll be reading something. And then I'll start thinking about the thing that I just read about. And I'll go, oh, wait, no, yeah, when I refocus, then I go back to that point where I lost my focus, but it happens, absolutely. Even the most practiced individually, you can lose focus like that. Right. And so the takeaway is, you just go back to where you lost your focus and start reading again. Exactly. And, you know, one thing I would say to to our audience is, you've got to have the ability to focus. If you can't focus, you're not going to have a very successful life. So it but it's okay, if you lose focus in reading your, your visualization every every once in a while, but But you got to strengthen that muscle, you know, and so you just go back to where you lost focus. And here's another thing that comes up. How do you eliminate the monotony of reading the same thing every every day? Well, here's how we do it. A few things. First of all, on Friday, Saturday and Sunday, on the back page, you're just going to read the bullet headlines, the life GPS


template is is geared to create headlines on the back page. And, and so you're just going to read those headlines, and not the words under the headlines. And so instead of making it 12 minutes a day, that probably gets it down to, I don't know, eight minutes a day. And again, you're gonna do this Friday, Saturday and Sunday. And another thing I've started doing recently, on Friday, Saturdays and Sundays is on the stuff that is in yellow that I'm normally reading out loud, I don't read it out loud on Fridays, Saturdays and Sundays I read, I read the stuff in yellow twice. Again, that makes me think about it a little deeper. And part of the reason I'm doing that is to create diversity. So that the is not the same thing every every time. And, and one other thing now, it's just to be clear, on the front page, your your reading that seven days, the week, every word seven days a week, it's only on the bag that you're you're adjusting what you do. Let me see what else I got here. Oh, well, one thing I do that is helpful is in my visualization is basically all done in eight point type. Now the template sometimes is our is in, I think nine point type. But I see that if you want to get just more, say more stuff, and still keep it on two pages, which is absolutely critical, then you can adjust that type size down to eight point type and it's still large enough to, to read it. He can't go any smaller than that. But that's sort of how it works. And and in the past, sometimes I'll have parts of mine mine and nine point types. I'm an eight. Have you ever played with that, or notice that I haven't played with the point type at all, um, you know, so I've kept it the same size to two. And I just really keep it down to the two pages. So I haven't messed around I figure if I need to edit. If it moves over to the third page, I'm not messing with the font I'm editing because I want to stay within my 12 minutes too. So that's the other piece. You know, I think that's a very good point. Because that's, that's the power of this is keeping it to two pages. Absolutely. It can't go to three pages and it makes you make what you're feeding yourself succinct, and, and specific, which is what this is all about. So there's power in that. And you know, maybe the latest innovation that I've created is I've created a third page, but I don't I don't print it out. But on the third page, I track my compliments of my goals. So each quarter I go like first quarter. Here's my relationship goal, my career goal, my health goal, and I know did I achieve it. And then same thing for the second quarter, third quarter, fourth quarter. And it's just sort of cool to be able to go to one place and see the progress you're making in your life. Bye bye


having it written down what the goal was. And if you achieved it, and I can tell you 100% of the time I achieved my goals, because I'm doing the key behaviors. Absolutely. And I love that too, because it also putting that in writing, not only is it celebratory, like you're, you're alleging that you've accomplished that, and then that's sending positive feedback to your brain, and just continues to build all of these little new pathways, you know, and so I love it. I think that's a great addition, that third page, right, so So tell everybody about how you listen to your visualization. I think that's so cool. Yeah, I, I'm somebody who's very, you know, the audio auditory, as far as learning and as far as so that was something I started pretty early, where I read it first thing in the morning while I'm drinking tea, you know, in the morning, and then while I'm doing my warm up for my workout in the morning, I'm listening to it. So I record it on my phone, I use the inflection, I highlight kind of the words and put extra emphasis behind it, it's in my voice, I'm speaking in first person. So there's just something really powerful like my brain is hearing me say this out loud. And so while I'm doing my warmup, my warm up is timed to me reading this and listening to this. And then there's just something too about your body motion, it moving, and it just helping your brain. So for me, that's how I've incorporated into my routine as I've added that auditory, and then on those days where maybe I'm, you know, pressed for time, I've got something that's come up in the morning, you know, that's, that just makes it so that I've got to be up and out of bed and out the door, then I'm listening to it on my way in the car, I'm still writing that hit of, you know, my life GPS, app me first thing in the morning, so it's kind of it plays both sides there for me. Yeah, yeah, that's great. That is, that's really good. I've played with that as well. And there's tremendous power in hearing it in your own voice. And, you know, that leads to the sort of the next thing, how often should you change your visualization, you know, I'm changing mine. I don't know, once a week, it's, it's a word here or there. And the reason that happens is I see I continually understand my life at a deeper and deeper level. And once you started going down that rabbit hole, it is pretty amazing. The nuances that you you see, and again, those nuances will shape your behavior. And, you know, it's like that, that story, I've told you where I used to evaluate, I mean, I used to be aware of everything I put in my mouth. And then I changed one word to I evaluate everything I put my mouth. Well, what a difference that really made. And so it but that's, that's were reflected by just seeing my life deeper. And and seeing that little nuance. And so I don't know, how often do you change yours, I change mine whenever necessary. So obviously quarterly, I go and dig in deep. Sometimes I'm hitting goals sooner, rather than later. So I'm needing to go in and adjust those, yeah, I'm in the quarter still, right. But the daily stuff that kind of comes up, you know, where maybe there's just a word that's kind of sticky, and why, you know, like, that isn't resonating with me, or for whatever reason, I'm pushing back on that particular word. Like, again, there's just those nuances. And I always say this is a living document. It evolves as you evolve. And so there may be times where I don't touch it for three weeks, you know, and then, you know, I'm like, a few things pop up, and I'm like, oh, I need to adjust that or


through taking action. Some things reveal themselves, right, you know, clarity comes from taking action, you know, so maybe your path changes or your idea of what the vision looks like changes because you've learned something new about yourself, or it's, it's taking you down a new path. So I think that's the beautiful part. And the power of this is that it evolves as you evolve. And, again, is that living document. Right? You know, I tell you, I see that most of my changes in the end up being in in


my career, and you know, because, you know, our methodology is the is the alternative to what most business owners have, which is a business plan. You know, they create a business plan once a year, work hard on it's been hours on it, create it and then it goes on the shelf and they never see it again. That's totally wasteless I mean, it's just it's not it's not worth the effort. And what we do in this is we're defining a number of things in your book.


essence, what's your business looks like three years from now? What are the milestones to get there? What's, what's your succinct business plan? What's your strategy for success was the two or three things that move the needle? What's the linchpin issue to take the business to the next level? Well, when you're reading that every day, things will change. Because during the quarter things will change, your strategy for success will shift and you'll see a little better way to do something or go about creating success. And that needs a new articulation. And so again, you change it, when it feels appropriate to change it. And that'll vary by person, but you can plan on changing it big time, once a quarter as you change out your, your goals for the quarter. And maybe the one of the most foundational principles with this is simply doing what you say you're going to do. I mean, as the foundational principle that this is, this is built on. And I see in in life, it comes down to taking action, you know, and when you articulate, here's what I'm going to do, and you you articulate that your success comes down to taking actions. This makes you take more actions. And at the end of the day, that's, that's what's important. And and when you really buy into this idea of doing what you say you're gonna do, and really make it one of your core values, you'll see that you'll end up taking two or three times more actions by having that as your foundational principle in life, and you'll it'll cause you to let go of saying you'll do this or do that, and save that for only the things you really aren't going to do. Right? Oh, absolutely. When you're clear, when you're crystal clear about your vision, what your goals are the things that move the needle, it becomes easier and easier to say what you say you're going to do, because you have much more of an awareness around the things that you should be doing, saying yes, saying no to and everything, because all of that is crystallized so right. Well, and you know, the reason this 12 minute day methodology works is is it influences your daily actions. And you know, think about this, your success is determined by your daily actions. 95% of your daily actions are unconscious, therefore, to have a higher levels of success, and you're currently having, hey, you have to gain control of those unconscious daily actions. And you do that by controlling your autopilot. And then when you do that, the right actions happen automatically, without thinking. And like we were saying earlier, maybe this was before we started recording, boy, there's one thing I've learned in life is you need an advantage in life, if you're gonna have the exceptional life, you need to be doing something that other people aren't doing. And I go back to that, that fact that only 1/3 of 1% of people make over a million dollars a year. And, you know, what does that tell you? If it what it tells me is, if, if you're doing what everybody else is doing, you're gonna get the average line. So you got to figure out something that gives you an advantage and edge over everybody else. And that's what I think this does for us, don't you? I absolutely couldn't have said it better myself. Okay. Okay. Well, I think that covers it. This is good. So until next time, we'll see you.