Psycho Cybernetics – This Amazing Book On Self-Image


In this episode John and Kelly discuss the classic book psycho cybernetics. John read this book when he was 19 and it had a huge impact on him. It’s all about self image- written by a plastic surgeon. The biggest thing John got out of this book was how to have a great self-image at the tender age of 19. It also taught him how not to worry. Self-esteem is key to happiness. The central concept of the book is you create a mental image in your mind of what you want. Then you visualize in your mind that mental image often and with intention. We all have a success mechanism inside us. It’s your subconscious mind. So you want to envision what you want for your life. Psycho cybernetics is all about proactively manipulating the subconscious mind. Just like the top book in the world on success is based on the very same thing. Think and Grow Rich. Psycho cybernetics also talks about being happy, and how to do that. You think pleasant thoughts most the time. Ignoring stuff that’s irritating. If you think of the past, only reflect on the good stuff. In the present, only the good stuff as well. Be as cheerful as possible. Be more friendly to others. Be less focused on people’s false and irritations. Act as if successes are inevitable. Practice intentionally smiling. A critical aspect of the book is eliminating worry. Here’s the trick. Just notice when you’re worrying. Then trigger to something you’re grateful for. Worry will defeat itself because it will stimulate anti-worrying. Think about that idea. And to wrap up, John discusses an energy force beyond the caloric energy force. It’s called adaptive energy. And that’s why some people heal from injury or sickness much quicker than others. Is based on the desire to live.

About the Hosts:

John Mitchell

John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k – 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

Reach out to John at


 Kelly Hatfield

Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives.

She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing their leadership. Her work coaching and consulting with companies to develop their leadership teams, design recruiting and retention strategies, AND her work as host of Absolute Advantage podcast (where she talks with successful entrepreneurs, executives, and thought leaders across a variety of industries), give her a unique perspective covering the hiring experience and leadership from all angles.

As a Partner in her most recent venture, Think It Be It, Kelly has made the natural transition into the success and human achievement field, helping entrepreneurs break through to the next level in their businesses. Further expanding the impact she’s making in this world. Truly living into the power of the ripple effect.

Reach out to Kelly at


Learn more about Think It Be It at



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How do driven entrepreneurs like you and me? Who want to play the game of life at our full potential? actually do that? So that we met seven figures a year and experience the overall exceptional life? It's all about leveraging our most valuable asset, our brain. But how do we train our brain to actually rewire our autopilot so that all of the right actions and focus happens automatically without thinking as we create the exceptional life in business health, and our significant other relationships? These are the questions and this is the podcast that answers them. This is where your net seven figures a year freedom begins.

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this book is so profound. And what's interesting is, it's written by a site by a plastic surgeon, who noticed that people would come to him for plastic surgery, and like, they'd say, I need my nose fixed. And he'd look at him and go, what's wrong with your nose, but they they perceived that they had a problem with their nose. And he found this, this fascinating. And it's the whole book is really about self image, and the power of self image. And I remember it taught me how not to worry, which was such a profound thing to learn at at 19. And this, this book, and thinking, Grow Rich, are the two books that have impacted my life more than anything else. And I get my students at the University of Texas to read, obviously, both those books. And, you know, Kelly, I love this book club, idea that you have loved the genesis of it, how you created it from a thinking session, but I love the power of this. And I really think that this is one that your team will absolutely love. I am excited, I'm gonna put it up for vote. As soon as we're finished. Right now we're doing leaders eat last. And so I'm going to put this up for vote because I love this idea of self image, we the last book we did was the high five habit, they got a lot out of that. Our whole team right now anyway, they're all women, that we've got on board right now. And so the self image, and especially now, John with, you know, when you read it back when you were 19, and when this book was formed, like social media, and all of that was not even a thought, you know, at that point, right. And I would imagine that, you know, with the added pressures, and everything of today's world that we live in, how meaningful this book could be, you know, related to self image, because I think so much of the messaging that we get in today's world, you know, plays a big role in that. So, absolutely, absolutely. Well, you know, it's interesting, I read the book again, maybe two months ago, or listened to it on Audible. And it was amazing what I got out of it the second time and I thought I just covered some of the key things that I rediscovered. So the central concept is you create a mental image in your mind of what you want. So just understand that you create a mental image in your mind of what you want. And you know, just visualize in your mind that that mental image and and like I've incorporated it into our methodology now where every Wednesday, as I'm reading my visualization on Wednesday, I will close my eyes and I will envision what I want for think it'd be it. I will think, what are your what is that? What does that look like? What do I want to make happen? How's that going to play out? Then I think about my my relationship with the ginge and just how how I want that to play out and how I want to be and then how am I going to control my my health and my you know, my exercise routine and my my control of my eating I just take five minutes to just


Close my eyes and envision that. And that's the essence of the book. And he talks about how the, that everybody has his success mechanism


in them. But it's, it's you've got to create that mental image of what success is. And if you feed that image to yourself on a regular basis, that success mechanism in each of us will create that image. But if you don't create the image, you don't engage the Success Mechanism. I mean, it's, it's pure, our methodology. But what I like about it, this that's different than our methodology is, is we're reading or listening to our ideal life and this is causing us to, to close your eyes and visualize it. Another thing that's that catches my eye is, this is again, proactively manipulating the subconscious mind, which pure thinking grow rich, you know. And, and this is one of the things that amazes me. So thinking Grow Rich is the top book in the world on success. And it's all about proactively


manipulating the subconscious mind. But I've never heard anybody really say that, but it's so obvious that that's what it's it's doing. And the same with Psycho Cybernetics. Does that find it? You find that interesting? That is interesting. Yeah, definitely. Another thing that is interesting is this idea of being happy talks about just some some key things on being happy. To think pleasant thoughts. Most the time, ignore this, ignore the stuff that irritates us. If you think of the past, or only reflect on the good stuff, and in the present, only think of the good stuff talks about be as cheerful as possible, be more friendly to others, less focused on people's faults and irritations. And also act as if success is inevitable. Also, the idea of intentionally smiling every so often, yeah, those are all great. Another thing that he he talks about, is eliminating worry. And, and this is this is really powerful. He says, Just notice your worrying, just when you see yourself worrying, just notice it. And then once you notice it trigger to something you're you're grateful for, the triggering is the key. Well, I guess, the noticing is really the key, and then having the presence of mind to to trigger to something you're grateful for. And he has a great line, he says, worry will defeat itself. Because it will stimulate anti worry. Think about that. So yeah, worry will defeat itself. Because it will stimulate anti worrying, meaning anti worrying is your you're noticing you're worrying. Now you're going to trigger to something you're grateful


for. And that's the anti worrying. And so it's it's self defeating worrying is self defeating. Isn't that interesting? That is really interesting. I had you know, this is funny, this must be a carryover from your, because from when you read Psycho Cybernetics the first time, because this is part of my visualization. And it came from some of what you trained me on some learning, which is exactly that, because I have that as something and we've talked about this before, where in the past, I have been somebody who worries, that's kind of my, you know, and so understanding, you know, kind of where that comes from recognizing it, and then triggering to a grateful thought has been a game changer for me. And then also understanding that worry lives in the future. Yeah, what could be, it hasn't happened, you know, and so becoming more and more present and intentional about being present in the moment. So no, I love that, John, that's interesting. Yeah, this, this whole thing of worrying is I see how it screws out so many people, and it's so pointless, and, and it's there worrying about stuff that's not going to happen, you know, and it's so easy to fix it but


but most people just don't live their life with the presence of mind to go, you know, I'm going to stop worrying. I'm going to I'm going to take this methodology that's in this book and and apply it. And it's so profoundly simple. I think that's, I'd like to say something and add something because you just said something and I can


See, where people who are listening would go? Yeah, well, it'd be great to stop worrying. It's easier said than done, though. That's why I want to circle back to the methodology because this worrying for me, it was hardwired in into my subconscious. It's, it became part of who I was, it was my fault. My default thinking was that place of worry, right? So when you say just stop worrying, you know, it's like, well, yeah, that'd be great. You have to override that programming, you know, to be able to stop worrying. It's not as simple as that. That's why you need to have a technique and a practice to help you get out of that state of worry, right? It's all about the trigger. Yep. It's all about recognizing, oh, I am worrying now. And triggering to something you're grateful for. It's that awareness, that self awareness that I am worrying now. And, and being aware of your thoughts, and then triggering, but if you create that, that habit loop, it, it eliminates worry. Yep. Love it, you know, and the last thing, and this really sort of blew me away, I didn't get this when I was 19. But I damn sure get it now.


Talks about there's, you know, the caloric energy source that we're all aware of that, you know, we take in food, and that produces


energy and all that, but he talks about there's energy force beyond that in human beings, and it's, he calls it the adaptive energy force. And he talks about how people that are sick, some people just Can, can overcome sickness much easier than other people. And, and I've, we've all seen that, and heard stories of of that. And it's because they have a will to live, they have


something in life that is driving them forward, that


this this energy source to activate it, you need to have a reason for having more life. And so if, if you have that, that will for more life, and it's a burning desire for more life, that something you're you're charged up about, you're going to get this energy source stimulated and is going to cause you to heal better and, and overall live a longer life than somebody that you know, just is sort of blase about their life, you know, they don't have a real intense desire for more life, so, so they are naturally going to going to heal slower. And,


you know, this is one of those things in life that I see that in 50 years, we're going to fully understand how this works, we're going to fully understand how ESP works. There's forces in this world, that we know they exist, but we can't explain why they exist at this point. And, you know, I mentioned this for Einstein talked about theorizing that there's another dimension, and AI know, probably this all sounds woowoo to some people, but we're going people, right, it's not so woowoo you know, just just because we can't explain something doesn't mean it doesn't exist. So,


but I don't know, to wrap this up, I just think that psycho cybernetics is one of those classic books, in the end, the real takeaway, is that the power of this is to visualize in detail what you want in your life. And, and see that in detail and close your eyes and feel it and, and feel it like you it like is already you already possess it is another key thing. Anything else you can think of dad, you know, I think when I think of visualizing, too, I got a tip from, you know, a mentor, because I do a lot of visualizing, I'm somebody who can do that really well. And they refer to it as creating a movie in your mind. Right? You know, so like, I'm, you know, walking through my office, you know, I'm wearing this beautiful suit that I want to wear with these killer shoes that you know, and as I walk through my office, the phones are ringing off the hook, there's a buzz and an energy, the you know, the the the team is you know, got people laughing there's just a positive energy in the office. And like I can see that like happening in my mind and I you know, have created where we've created an office but like as a result of this vision of what I wanted things to feel like and look like and you know, so it creating that movie in your mind when you visualize so and it even just as like, what does it sound like? What does the environment sound like? What do you have on your


Body, how do you feel you walk through with a pep in your step because you've got this, you know? Or you know, like if you're walking into your dream home, you know, envisioning it,


you know exactly as you want it and what does it feel like and who's in it and what are you looking at as you look out the window and like so really where you're creating a movie in your mind, and that's best advice, which really helped me visualize with a lot of clarity. That is great. That is great. Okay, well, I think that does it for today. We'll see you next time.