John’s Story – How He 25X’ed His Income

troytibi

Upon reflecting upon his life at the age of 50, John Mitchell just did not feel like he was as successful as he should be. Picking up the book Think and Grow Rich, John was intrigued by the advocation of applying science to up your success however the book only gave half the secret to make this happen. Listen as John shares his story as he figured out the full secret and how with the development and application of a 12 minute a day technique, he saw his income rise to $5 million net a year.

About the Hosts:

John Mitchell

John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k – 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

Reach out to John at john@thinkitbeit.com

LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/

Kelly Hatfield

Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives.

She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing their leadership. Her work coaching and consulting with companies to develop their leadership teams, design recruiting and retention strategies, AND her work as host of Absolute Advantage podcast (where she talks with successful entrepreneurs, executives, and thought leaders across a variety of industries), give her a unique perspective covering the hiring experience and leadership from all angles.

As a Partner in her most recent venture, Think It Be It, Kelly has made the natural transition into the success and human achievement field, helping entrepreneurs break through to the next level in their businesses. Further expanding the impact she’s making in this world. Truly living into the power of the ripple effect.

Reach out to Kelly at kelly@thinkitbeit.com

LinkedIn: https://www.linkedin.com/in/kelly-hatfield-2a2610a/

Learn more about Think It Be It at https://thinkitbeit.com/

LinkedIn: https://www.linkedin.com/company/think-it-be-it-llc

Facebook: https://www.facebook.com/thinkitbeitcompany

 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Transcript
Kelly Hatfield:

How do driven entrepreneurs like you and me, who want to play the game of life at our full potential actually do that, so that we net seven figures a year and experience the overall exceptional life? It's all about leveraging our most valuable asset, our brain. But how do we train our brain to actually rewire our autopilot so that all of the right actions and focus happens automatically without thinking, as we create the exceptional life in business health, and our significant other relationships? These are the questions and this is the podcast that answers them. This is where your net seven figures a year freedom begins.

Kelly Hatfield:

So welcome, we are thrilled that you're joining John and I today, John,

John Mitchell:

Hey, I am thrilled as well, this is gonna be really fun.

Kelly Hatfield:

Absolutely. And what we thought we'd do today is share John's story. So kind of the origin story of where I think it be it and this methodology and how it came to be. And so let's start at the beginning, John, and not the beginning, beginning. Like,

John Mitchell:

there's, there's no sense about telling when I was a baby, there's, you know, there's no value there.

Kelly Hatfield:

Exactly. Let's start where it makes sense to start. So off to you. So how did this, you know, where did it let's start with your entrepreneurial journey. And kind of like where you know, where you started as an entrepreneur, and what led you to kind of where we are today and think of it.

John Mitchell:

So I started out as a CPA, and by the time I got to be probably 28 I'm like, boy, I do not want to be an accountant all my life. You know, it was probably a good place to start. Like my dad told me, he says, you know, accounting is the Language of Business. And and, you know, what do you know, when you're 20 years old, so I start off as a CPA, but

Kelly Hatfield:

no, no offense to any CPAs out listening.

John Mitchell:

Right, we don't want to offend you CPAs but, but I didn't want to be one. And so I launched into being an entrepreneur when I was 30. And throughout my 30s and 40s, I was in like, seven different businesses and I was in started out in, in real estate development around the tanks idea that launched me as an entrepreneur, I owned a bank, there were 20 of us that own the bank, but two of us were the main guys, that was interesting. Got into I owned a restaurant, which was voted most romantic restaurant in, in Dallas, which was pretty cool. You know, especially being single that certainly helped in the begging process. But, and then I got into like, even children's books, I was in a automotive industry, but but all told, I think I was in seven businesses by the time I reached 50. And I just wasn't as successful as I thought I should be. And, and as I looked back on, you know that my 30s and 40s I just saw this, this disconnect between my efforts and my, my results. And, you know, I worked harder than all my friends. And that made me sort of feel like I deserve more success. And I was getting, and all I had was the average life and, and, and I gotta say, I hated the average life because I just knew I was I had so much more and I could achieve so much more. But why couldn't I get that, that attraction? And, you know, why wouldn't I further along and you know, I was I was single, I'd never been married at 50. And, you know, candidly I was I was lonely and not that I had a shortage of, of dates, but but I just felt lonely and, and, and again, why would my life further along and, and, you know, I learned I would look back on on being an entrepreneur and oftentimes I was really frustrated with employees because they didn't care about it as much as I did. Of course they didn't. I didn't know how to overcome that sort of conceptual issue. I wasn't as disciplined as I wanted to be. And so bottom line, I felt this disconnect between my efforts and my results. And when I turned 50 I'm like, I gotta fix this, you know, the scarcity of time was coming in on me. And I just knew I had to fix it. And, you know, my, I had two goals in my life. One was to make enough money, so I didn't have to work. And the other was to find the woman my dreams, and so have fallen short on both of them. And so, you know, on the money, I always did, okay, I was always making that 200 $300,000 a year. But, you know, Kelly, when I turned 50, I just did the math. And I saw, I had to start netting over a million dollars a year. And I know that sounds materialistic, but I saw that that's what it took, really, to create freedom, you know, real freedom. Now, I didn't need the second home and Aspen, I didn't need the jet any of that stuff. I but I needed freedom. And yes, I wanted a really nice house. But, you know, all I really wanted was freedom to do what I wanted to do each day. And, and I wanted a nice lifestyle. Not a really nice home. So that's, that's sort of where I, where I was, and but I'm like, Well, how do I change this 20 year, history of low six figures a year. And so one night, and this probably three months after I turn 50, a pearl of wisdom comes to me, and it's, you know, finds the top book in the world on success and apply that book, literally word for word, my life. And so I'm thinking, you know, pretty good idea, right? And, and so I immediately get up, I remember laying in bed and coming up with that idea. And immediately I go to my computer, and I start doing the research. And I discover something that totally surprised me that there's one book on success that has been read by 100 million people. And the next best selling book on success has been read by less than 10 million people. And that book is thinking grow rich. And so I'm like, well, here we go. This is exactly what I made this what I've been looking for, I can't believe there's one book that's, you know, above all the rest like this, this is perfect. And so the next day, I'm like a heat seeking missile to the bookstore and I get the book and I read the book. And then Kelly, I discover the problem. The book says there's a secret for success. But the offer author only gave me half of the secret is on the reader to figure out the other half. Well, I'm bummed out, I'm mope around for probably two or three weeks. And then one day, I just wake up and I go John, just man up and figure out the full secret, just go man up and do that. And, and so over the next two months, I immerse myself in the book, and and, and over that two months, I come up with what the full secret was, and a 12 minute a day technique to apply it. And so I started applying it to a new business, I started in the reverse mortgage business. And quickly my income starts doubling and doubling to where four years later, I was netting $5 million a year, which was 25 times what I'd ever made

John Mitchell:

in the prior 20 years. And, of course, I felt so blessed and and Kelly, I get what I do. This is what was really cool. I could see why it was happening. I had rewired my autopilot. And the effect of that was I was focused only on what moves the needle. I had tripled my discipline. And I had new ideas come into my head consistently every week that just weren't coming in before. And the cool thing was, this was all happening automatically. And it was also cool that I was controlling my health and openly impacting my marriage at the very same time that I was impacting my income. It was sort of the trifecta of of your life, your income, health and marriage all being affected at the same time. And all of the right actions happening Automatically, and it truly felt like a superpower. Right? I mean, I was, I could tell I was playing the game of life at a much higher level. And, and maybe the coolest thing of all was, I had just as immense control over my life as is, as we teach more of our methodology, you'll understand why that is. But the essence of it is, you're feeding immense clarity about your life to yourself, and it gives you this immense sense of control to a level I've never experienced before. So sort of wrap this up, you know, I just became fascinated by the fact that you could take two key scientific principles and apply them to your life, and so materially impact your success and achievement in life. And so, you know, as soon as I got enough money, so I didn't have to work, I wanted to share this with the world. And so I sold my company in probably a couple of months after I sold the company, I made the former Chancellor and President at the University of Texas, and I tell him my story, and he says, Hey, you got to teach this at the University of Texas? And why don't we teach it together. And so, and this is like, I guess, nine years ago, now. And so that started, thank it, be it the company around this idea. And then something life altering happened. And about four years ago, I met you that, that truly was life altering. And so that is my story.

Kelly Hatfield:

I, you know, I love you know, how much I, you know, adore you, I love your story, there's a couple of things that I want to point out and just dig a little bit deeper on, which is, you know, when you're talking about discipline, for example, tripling your discipline? You know, one of the things that I think is, is, what do you mean by that, when you say discipline, you know, what is discipline? You know, and and how does this, you know, impact that, you know, because I know, for me, you know, one of the issues is, as with anything in life, not just being an entrepreneur, but it's doing things consistently, you know, to begin the right things consistently to get to begin to get the outcome that you're looking for. So what is discipline in the first place?

John Mitchell:

Well, let me let me back up just a little bit. You know, the thing I realized was that, at the end of the day, your success comes down to the cumulative effect of your daily actions. Right? Yeah, I mean, I think everybody grasped that. And, and what was so powerful was that I learned, basically, from reading, thinking Grow Rich, that 95% of your daily actions are unconscious. And so that's why those those daily actions, having the discipline to do the right things, on a consistent basis, that that escaped me, because again, 95% of your daily actions are unconscious, therefore, I didn't consciously have control of doing the key things that would move my success up in my, my career. And, you know, I saw that that and I guess, I learned that once I started netting seven figures a year, I discovered there were seven key habits that had to happen consistently, to earn that type of money. And through this methodology, I can make those habits happen automatically without thinking, and that's why it truly felt like a superpower.

Kelly Hatfield:

Yeah, no, absolutely. And I think the discipline what I find fascinating about this, too, is really all that is, is just remembering what's important, and, and why, you know, and that's exactly what this methodology that 12 minutes, you know, a day does. And so that's, I love that aspect of it. And one other thing I wanted to point out, and I know we've talked about this offline, what's fascinating about the book Thinking grow rich, you know, and that it's the the, you know, highest selling book on success by a factor of 10. You know, you'd think that there would be more well, I've read it a few times. You know what I mean, prior to connecting with you and learning this methodology, I was missing some pieces. I know many of my colleagues, you know, had read it multiple times. So what I love About this, and your story is, you're like, I'm gonna get to the essence of this and understand what this full, you know, secret is and then develop this application for it. And that's the difference maker. I always thought, Well, why are there more millionaires? If so many people have written this book? Well, it was kidnapped, I think, and you've you figured out the solution?

John Mitchell:

Well, and you know, a couple of things on that, first of all, the problem is that the author only gives you half of the secret. And, and yes, 100 million people have read it. But 100 million people only know half of the secret. And, and here's the other thing, that's interesting, this little little backstory of, of when I turned 50, and let me be vulnerable for a moment. So when I was turning 50, in addition to feeling you know, that scarcity of time, from that decade birthday, my mom was dying from pancreatic cancer. And I remember going to the hospital every day, she was in the hospital, probably eight weeks. And so every day after work, I'd go, and I'd see her and I'd spend a couple hours with her and, and then I'd I'd leave, and I'd walk out of the hospital, and I would go out into that cold, dark parking lot. And I would getting get in my car, and just cry my eyes out. I mean, every night, you know, this is going on, for like I said, probably eight weeks, every night, crying my eyes out. And what was going on was a couple of things. First of all, I was feeling you know, the loss, or of my mom that was clearly coming. And, and you know, it was particularly painful, because my mom and dad gave me everything they possibly could, they sent me to Jesuit High School in Dallas when they really couldn't afford it. And, you know, it just made me realize that I wasn't making the most of my, my life, I had had all the advantages. But all I had was an average life. And I hated the average life because I just knew I was capable of so much more, but I just couldn't get that, that traction. And, and I just felt like I was letting her down. I wasn't doing anything to make the world a better place. Again, just an average life. And so now I look back on it. And I realize that that pain that I felt from losing my mom coupled with letting her down was the fuel that caused me to go deeper into thinking grow rich than any other person on the planet. And, you know, I now I see that and appreciate it. Because you know, I read the book when I was 41. But it didn't change my life. But that's because I didn't have the rocket fuel to go deep enough to figure out the full secret. And, and one of the things that makes me proud today is that now you and I teach this at my mom's alma mater. So, you know, it's, it's pretty cool.

Kelly Hatfield:

It's the best. I love that. You know, John, as we wrap up, share, like, what are your top kind of takeaways where you feel like, you know, anybody listening? You know, if you're to take away anything from your story, I'd love for you to walk away with these ideas?

John Mitchell:

Well, you know, I think there's really three takeaways. So the first one is, and this is the most significant thing I ever learned is that 95% of your daily actions are unconscious. And, you know, I see in, in teaching this that people will get that intellectually, it you know, is it's not, it's not hard for people to get that and, and, you know, we live in this world where, you know, you don't know what is a true fact or not. And so, as you know, when we work with people, we make them literally google it, and it'll say right there. And in big dark letters. 95% of your daily actions are unconscious. But it's one thing to get it intellectually, and it's another to really understand the implication to your life. And that's what sort of is the first takeaway is that when you see that your success in life is the cumulative effect of your daily actions, and that 95% of them are unconscious, then it's easy to see that the only way where you can have a higher level of success is to influence those unconscious daily actions. I mean, it's pure math. Yeah. And, and that requires rewiring the autopilot. And that's what our, this methodology is about. So that probably is the first lesson. And maybe the second one is that, you know, this is all about playing at your full potential. And, and I know, when I was in my 30s, and 40s, I just intuitively felt like I was playing at about 20% of my potential, you know, I just felt that and so many of our clients express that, too, and I can so relate to it. And, and, you know, I think one of the things I found was interesting is, is, of course, at first, it was pretty much all about the money, you know, I wanted to get that money, so I could have freedom. But as I, as many became less of an issue, what I saw was the most cool thing about all this is playing the game of life at my full potential. And, and I saw that I really had an identity shift where, you know, I'm playing the game of life, feeling this disconnect in my 30s and 40s, with between my efforts, my results, and then shifting to this new way of doing life where I'm playing at my full potential, and where you can literally feel that difference of playing at 100% versus 20%. And, and the identity shift was that, hey, I control my autopilot, rather than my auto pilot controlling me. Does that. Does that make sense? Oh, 100% resonates? Yep. Right. Right. And maybe the the last takeaway is that, boy, life is precious, it is so precious. And I'll tell you a quick story. I just became a grandfather not too long ago. And over at with ginger over it. Hannah's house the day after this baby boy was, was born. And, and so they, they give me this little boy, and I'm holding him in my hands and, and they walk away and, and I'm just holding him and I'm looking at him. And tears start coming down my my face. And I'm like, boy, life is precious boy, life is so precious. And he's going to live for 100 years and, and the success of his life is going to come down to actually take control of his life, and making it what he what he wants of it, and, and controlling his daily mindset. And, you know, I share that story. Because really the lesson is that life is precious. And if your life isn't what you want it to be you got to step up and change what you're doing. You know, you because you can't keep on doing the same thing because you're going to keep on getting the same results. And and what I discovered is this is a whole new way of playing the game of life way different than the way everybody else is doing it. You know, I think if you feel that scarcity of time, especially,

John Mitchell:

you know, just you got to make life what you want it because it is so precious.

Kelly Hatfield:

I love that John and I think anybody who is listening is interested, we love to connect with and communicate with our tribe, so to speak. And so feel free to reach out if you've got questions. If you know you're interested in any of the resources that we have. Feel free to reach out to John right directly. John's email address is John@thinkitbeit.com And mine is Kelly@thinkitbeit.com. And we would be happy and thrilled to connect with you. Learn more about you and share anything that you'd be interested in knowing more about us. But until next time, we'll see you in the next episode. Take care and live the extraordinary life.